Wolf Trap Filene Center Audience

Audience
Female: 53%
Male: 47%
Married: 62%

Age
18-24: 7%
25-34: 20%
35-44: 20%
45-54: 22%
55-64: 18%
65+: 13%

Education
College Graduate or more: 57%
Some College (1-3 yrs): 24%

Profession
Professional/Related Occupations: 36%
Management/Business/Financial Ops: 20%
Sales/Office: 8%
Service: 4%

Household Income
50,000+: 11%
75,000+: 76%

Home Ownership
Own their Home: 81%

Market Value of Home
$250,000 - $499,999: 31%
$500,000 - $999,000: 33%
$1,000,000+: 4%

County of Residence
Fairfax, VA: 39%
Montgomery: 18%
Loudoun: 10%
District of Columbia: 9%
Arlington: 6%
Prince William: 5%
Prince George's: 5%
Alexandria City: 2%

Family - Number of Children Under 17 in Household
None: 69%
1+: 31%
2+: 17%
3+: 6%

Dining
Ate at sit-down restaurants 3x per month: 10%
Ate at sit-down restaurants 6-9x per month: 12%
Ate at sit-down restaurants 10+x per month: 18%

Travel
Took foreign air trip in past 3 years: 58%
Took weekend getaway trip in the past 3 years: 46%

Cultural Activities
Attended professional sports event: 71%
Visited museum on the National Mall: 64%
Attended a music concert: 62%
Attended live theatre: 54%
Went to a Nationals baseball game: 54%
Visited an art museum: 51%
Attended arts & crafts fair/festival: 39%
Attended symphony/opera: 36%

Investments
Hold investments: 82%
Mutual Funds: 60%
401k: 52%
IRA: 51%
Stock or Stock Options: 48%
Money Market Funds: 38%
Bonds: 27%

Recreation
Gardening: 63%
Lawn Care: 52%
Volunteer Work: 51%
Swimming: 46%
Bicycling: 44%
Jogging/Running: 41%
Hiking/Backpacking: 29%
Yoga/Pilates: 26%
Boating: 24%
Sewing/Crafts: 23%
Camping: 21%
Bowling: 20%
Photography: 20%


Source: March '14 - February '15 Scarborough