Wolf Trap Audience Profile
Shine the lights across Wolf Trap’s audience and you’ll find an advertiser’s dream. Primarily aged 25 to 54, residing mainly in Northern Virginia and affluent areas of Washington, DC and Maryland, our patrons share our commitment to excellence, good taste, and exceptional quality.
Audience
Male: 47%
Female: 53%
Married: 62%
Age
18 - 24: 8%
25 - 34: 20%
35 - 44: 21%
45 - 54: 23%
55+: 28%
Education
Some College: 22%
College Degree or more: 58%
Profession
Business/Executive Management: 23%
Sales: 11%
Service Professional: 8%
Related Occupation: 32%
Household Income
$50,000 - $74,999: 10%
$75,000 - $99,000: 19%
$100,000 - $149,000: 26%
$150,000 - $249,000: 20%
$250,000+: 10%
Home Ownership
Own their Home: 75%
Market Value of Home:
$250,000 - $500,000: 27%
$500,000 - $999,000: 35%
$1,000,000+: 9%
Area of Residence
Northern Virginia: 65%
(Primarily Fairfax, McLean, Tysons, Great Falls, Reston, Vienna, Falls Church, Alexandria, Arlington, Leesburg)
Maryland: 25%
(Primarily Potomac, Kenwood, Bethesda, Chevy Chase, Rockville, Silver Spring)
Washington, DC: 9%
(Primarily Capitol Hill, Cleveland Park, Embassy Row, Foggy Bottom, Foxhall, Georgetown, Spring Valley)
Family
No children under 18: 64%
1 child under 18: 14%
2+ children under 18: 14%
Computer/Online
Own computer: 89%
Home internet access: 89%
Make purchases on internet: 76%
Dining
Dine out 1-4 times per month: 52%
Dine out 5-10 times per month: 24%
Dine out 10+ times per month: 13%
Travel
Take regular weekend getaways: 45%
Domestic travel 3+ times per year: 76%
Foreign travel every three years: 65%
Cultural Activities
Visit art galleries/museums: 44%
Attend jazz/big band concerts: 36%
Attend arts & crafts fairs/festivals: 36%
Attend symphonies/operas: 33%
Attend antique/art shows: 18%
Investments
Hold investments: 82%
Utilize a stockbroker: 13%
Recreation
Gardening: 52%
Photography: 45%
Health Club Membership: 36%
Aerobic/Weight Training: 38%
Jogging/Running: 29%
Hiking/Backpacking: 25%
Golf: 19%
Fishing: 18%
Snow Skiing: 16%
Buying Habits
Purchased hardware/building/garden items in last year: 80%
Purchased furniture in last year: 40%
Purchased camera/accessories in last year: 32%
Purchased TV in last year: 28%
Purchased stereo music equipment in last year: 19%
Purchased fine jewelry in the last year: 33%
Source: Scarborough March 2006 - February 2007
More Information
For more information or to place an ad, contact Heather Flynn
Assistant Director, Advertising Sales and Business Development
(703) 255-1914 | Fax: (703) 255-4077
1645 Trap Road, Vienna, Virginia 22182
heatherf@wolftrap.org
Advertiser Testimonials
"Wolf Trap has been part of our marketing plan for 13 years now. Our presence in the program magazine has helped us attract new business and increase our visibility in the Metro area, while giving us an opportunity to support this fine arts institution."
Bill Brower, Advertising Manager, GEICO Direct
"We continually see business coming directly from our ad in the Wolf Trap program, particularly sales of our high-end entertainment systems. Their patrons are our best customers!"
Jon Myer, President, Myer-Emco
Hear What Other Wolf Trap Advertisers Have to Say