Wolf Trap Audience Profile | Wolf Trap

Wolf Trap Audience Profile

Wolf Trap Filene Center Audience

Audience
Female: 55%
Male: 45%
Married: 61%

Age
18 - 24: 14%
25 - 34: 15%
35 - 44: 18%
45 - 54: 22%
55-64 : 18%
65+: 13%

Education
College Graduate or more: 52%
Some College (1-3 yrs): 24%

Profession
Management/Business/Financial Ops: 26%
Professional/Related Occupations: 26%
Sales/Office: 16%
Service: 8%

Household Income
50,000+: 12%
75,000+: 76%

Home Ownership
Own their Home: 66%

Market Value of Home
$250,000 - $499,999: 26%
$500,000 - $999,000: 27%
$1,000,000+: 5%

County of Residence
Fairfax, VA: 31%
Loudoun: 14%
Montgomery: 11%
District of Columbia: 11%
Prince William: 9%
Arlington: 7%
Prince George's: 4%
Alexandria City: 3%
Fauquier: 4%
Charles: 1%
Stafford: 1%
Frederick: 1%

Family - Number of Children Under 17 in Household
None: 69%
1+: 16%
2+: 10%
3+: 4%

Dining
Ate at sit-down restaurants 3x per month: 16%
Ate at sit-down restaurants 6-9x per month: 17%
Ate at sit-down restaurants 10+x per month: 14%

Cultural Activities
Attended professional sports event: 69%
Attended a music concert: 55%
Attended live theatre: 46%
Visited museum on the National Mall: 53%
Visited an art museum: 47%
Went to a Nationals baseball game: 45%
Attended arts & crafts fair/festival: 35%
Attended symphony/opera: 14%

Investments
Hold investments: 80%
401k: 59%
IRA: 46%
Stock or Stock Options: 51%
Mutual Funds: 30%
Money Market Funds: 18%
Bonds: 6%

Recreation
Grilling:70%
Lawn Care: 49%
Swimming: 46%
Gardening: 42%
Hiking/Backpacking: 40%
Jogging/Running: 39%
Bicycling: 38%
Bowling: 32%
Volunteer Work: 31%
Group Fitness Class: 29%
Yoga/Pilates: 26%
Boating: 25%
Camping: 21%
Adult Continuing Ed: 19%
Fishing: 19%
Basketball: 14%
Football: 13%
Golf: 12%

Source: February '18 - February '19 Scarborough